Fresh Perspective. Grounded Strategy. Real Impact.
With over 20 years of executive experience in sales, marketing, and business development from founder to consultant. I help businesses make smarter decisions that lead to fast, tangible results.
Helping businesses grow, adapt, and succeed in a constantly changing world
I've spent my career in high-accountability executive roles where the success of the business rested on my shoulders. I understand firsthand what it takes to launch and grow a small business, having navigated those tough early days and scaled to leading mid-sized companies with hundreds of employees and tens of millions in revenue. No matter your industry or business size, I can quickly analyze your P&L, understand your market, and help guide you toward your goals with practical, focused strategies based on your specific situation.
Learn more about my business background here.
I have worked with garage startups to global brands
Client Testimonials
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Dr. Liz Esalen
Founder & CEO - The Lotus Collaborative
“Joel is my go-to person for anything related to entrepreneurship, small business operations, financial management, and real estate. His depth of knowledge and years of hands-on experience as a consultant make him an invaluable resource. Whether you’re launching a startup, looking to streamline your business finances, or navigating the complexities of real estate investing, Joel offers clear, practical guidance that’s always rooted in real-world success. He has a rare ability to simplify complex problems and provide actionable solutions that drive results.”
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James Allen
CEO - Alltera Solar
“Allterra Solar hired Joel as a business strategy and operations consultant several years ago and his insights helped us navigate the challenges of the solar industry. Joel's expertise in the marketing and sales side of the business were especially helpful when we were revamping our sales organization. Over the last five years Allterra has established itself as the leader in residential solar PV in our area, and part of that success comes from the lessons learned from Joel.”
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Kisha Christal
Chief Growth Officer - AMPP
“Joel was an inspiring, thoughtful and dynamic sales leader. He was instrumental in turning our sales organization into a highly competitive sales force. His ability to think strategically and create fresh solutions to new problems was incredible and highly motivating. He was constantly plugged into the sales teams needs and challenges. Great Sales VP!”
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John Tecklin
Founder - Mountain Bounty Farms
“Working with Joel has been both a pleasure and extremely rewarding. In a short amount of time he was able to get a grasp on where my business was struggling and what I could do to improve it. Now things have turned around and I am looking forward to a profitable year.”
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Stephanie Barnes Castro
“As a residential architect I am always in need of valuable consultants who are well-regarded in their field of expertise. Joel Kauffman has always been one of those outstanding individuals in the field of solar energy. He is trustworthy, intelligent and capable. And he cares about community. An individual dedicated to service. I highly recommend him. You will not be disappointed.”
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Jim Murphy
CEO - Ecology Action
“As the CEO of Ecology Action I managed Joel directly while he was the VP of Marketing and then Sales. I am grateful that he came to Ecology Action to help us grow and thrive. His passion is contagious and his commitment to the mission of making a better world is inspiring to all who know and work with him. Joel was a member of our leadership team during a significant period of innovation, change and growth. He was instrumental in helping us turn these transitions into successful and measurable outcomes. I would be happy to work with Joel again.”
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Heather Hendricks
VP of Marketing - Ecology Action
“I worked with Joel for six years and can say with completely authority that he's one of the smartest and kindest people to work with. His commitment to the cause of carbon emissions reductions is lifelong and solid. I've come to rely on his optimism, enthusiasm and general all together great attitude -- it never seems to waver. I highly recommend him for any position that requires brains, attitude and determination.”
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Ward Maillard
Founder - Mount Madonna Center
“Joel Kauffman was responsible for our 1.2 million dollar solar project at Mount Madonna Center. He helped us figure out how to proceed when all the financing vehicles provide unworkable. The quality of the work and company with which he worked at was excellent. After a stint with the company that bought IES, Joel went on to initiate a three county project that eventually moved our entire county along with the two others to an all renewable energy basis. In short Joel proved to be an excellent businessman, as well as a true visionary in pursuit of a sustainable future. We need more people like him in the world.”