Fresh perspective. Grounded strategy. Real results.
With over 20 years of executive experience in sales, marketing, and business development—from founder to consultant—I help businesses make smarter decisions. Together, let’s increase your profitability and accelerate growth.
20+ years of innovation and sales results — helping businesses grow, adapt, and succeed in a constantly changing world
I've spent my career in high-accountability executive roles where the success of the business rested on my shoulders. I understand firsthand what it takes to launch and grow a small business, having navigated those tough early days and scaled to leading mid-sized companies with hundreds of employees and tens of millions in revenue. No matter your industry or business size, I can quickly analyze your P&L, understand your market, and help guide you toward your goals with practical, focused strategies based on your specific situation.
Learn more about my business background here.
Here are some of the companies I have worked with
Testimonials
“Joel is my go-to person for anything related to entrepreneurship, small business operations, financial management, and real estate. His depth of knowledge and years of hands-on experience as a consultant make him an invaluable resource. Whether you’re launching a startup, looking to streamline your business finances, or navigating the complexities of real estate investing, Joel offers clear, practical guidance that’s always rooted in real-world success. He has a rare ability to simplify complex problems and provide actionable solutions that drive results”.
- Dr Liz Esalen - Founder and CEO
“Joel is a fabulous leader and was the backbone of Real Goods Solar in many respects. He helped create a nimble and responsive Company - one that provided true differentiation in the solar marketplace. He was also committed to providing a healthy, collaborative work environment for all team members - he knows how to get things done through people. I always enjoyed working with Joel - he is smart, wise and insightful. Most importantly though, he is fabulous person who is a joy be around!”
- Laura Ferracane
“Allterra Solar hired Joel as a business strategy and operations consultant several years ago and his insights helped us navigate the challenges of the solar industry. Joel's expertise in the marketing and sales side of the business were especially helpful when we were revamping our sales organization. Over the last five years Allterra has established itself as the leader in residential solar PV in our area, and part of that success comes from the lessons learned from Joel.
— James Allen - CEO
“As the CEO of Ecology Action I managed Joel directly while he was the VP of Marketing and then Sales. I am grateful that he came to Ecology Action to help us grow and thrive. His passion is contagious and his commitment to the mission of making a better world is inspiring to all who know and work with him. Joel was a member of our leadership team during a significant period of innovation, change and growth. He was instrumental in helping us turn these transitions into successful and measurable outcomes. I would be happy to work with Joel again.”
— Jim Murphy - CEO
“Working with Joel has been both a pleasure and extremely rewarding. In a short amount of time he was able to get a grasp on where my business was struggling and what I could do to improve it. Now things have turned around and I am looking forward to a profitable year.”
— John Tecklin - Founder
